Lawrence

Don't Lose Sight - Clyde Lawrence and Gracie Lawrence have been writing songs and listening to countless Stevie Wonder, Randy Newman, and Aretha Franklin records since they were little kids. After years of playing together, they officially created Lawrence, an eight-piece soul-pop band comprised of musician friends from childhood and college. The band has since gained a devoted following for its high-energy, keyboard-driven sound, which features tight, energetic horns and explosive lead vocals.

In July 2021, Lawrence released their new album, Hotel TV, and became the first band to release music under Beautiful Mind Records, the label of Grammy-winning producer/songwriter/artist Jon Bellion. The album’s lead single, “Don’t Lose Sight,” was featured in an international Microsoft commercial, which propelled it into the Top 20 on the USA Shazam Pop Charts, and hit #33 on Top 40 radio. The band performed “Don’t Lose Sight” on Jimmy Kimmel Live, did a performance of it for The Late Show with Stephen Colbert, and closed both of their sets at Coachella with it.

Touring has been a key component of the group’s rise to success: The release of Hotel TV was supported by the Hotel TV Tour, a 53-city tour across major cities in North America, including sold out shows at Terminal 5 in New York City, House of Blues in Chicago, and two nights at the Royale in Boston. The band just wrapped their co-headline tour with Misterwives.