As someone whose job in the music industry is artist-facing—booking talent, recruiting for press opportunities, and connecting brands with artists—I’m often surprised by how frequently I encounter artists who miss a critical detail:
No Contact Information.
It sounds basic, but I see it all the time. An artist has great music, a solid social media presence, and maybe even an engaged fanbase—but when it comes time for someone in the industry to reach out, there’s no email, no website, no way to contact them.
And here’s the thing: depending on the opportunity, if I can’t reach you in under five minutes, I move on.
Not because I don’t care, but because I don’t have time to dig through multiple platforms or send DMs that might never be seen. And I know I’m not the only one. Whether it’s a talent buyer looking to book you for a show, a brand considering you for a campaign, or a journalist wanting to cover your music, you are missing real opportunities and real money just because your contact info isn’t easily accessible.
Why Contact Information Matters More Than You Think
Think about how much effort you put into making music, building a brand, and growing a fanbase. Now, imagine doing all of that and then making it nearly impossible for anyone outside of your audience to connect with you.
Here’s what happens when you don’t have your contact info available:
You miss out on press coverage. Journalists and bloggers often work on tight deadlines. If they can’t reach you quickly, they’ll move on to the next artist.
You lose booking opportunities. Many independent venues, festival bookers, and event organizers don’t have time to track you down. If you’re difficult to contact, you’re off their list.
You limit potential brand deals. Brands looking for artists to feature in marketing campaigns or influencer partnerships won’t chase you down.
While I genuinely try all I can to get through to an artist, there have been many times when I’ve wanted to send over an opportunity, only to abandon the idea because I simply couldn’t find a way to reach them without jumping through hoops.
A Real-Life Example of a Missed Opportunity
A venue client of mine was looking to pay an artist a retainer for a six-week series. Since this genre was a bit niche, we did our research and ultimately decided on a specific local artist who would have been perfect for the opportunity. This would have been a well-paying, high-exposure gig—something this artist hadn’t had before.
When it came time to reach them, I couldn’t find an email anywhere. Not on their Instagram, not on any other social media platform. They had no website, no management, and a Google search returned nothing. Their Instagram DMs were closed, so I couldn’t even message them directly. Instead, I had to send a request just to ask if I could send them a message. I then found their personal Facebook, which may have been inactive, but I still gave it a shot—only to run into the exact same issue: you couldn’t message them first.
After a full week of trying to contact them (which, to be honest, is a generous waiting period), I had to move on to another artist because I needed to get the series booked and announced ASAP.
And just like that, this artist lost out on a major career opportunity—not because they weren’t talented enough, but because they were unreachable.
The Best Way to Make Yourself Reachable
Now that you know how important this is, here’s how to fix it. At a minimum, you need:
1. An Email in Your Instagram Bio
Instagram has evolved into a modern-day portfolio for artists. It’s the first place industry professionals check. Use the integrated “Email” button or simply list your email in your bio.
Example: 📩 yourname@gmail.com (or, even better, yourname@yourdomain.com)
2. A “Contact” Page on Your Website
A website is crucial for many reasons—professionalism, SEO, and brand control—but I’ll cover that in a future blog.
For now, if you have a website, create a dedicated “Contact” page with:
A direct email
Any relevant management or booking contact
Different emails for booking, press, and general inquiries, if applicable
Making it clear who to contact for what helps prevent missed messages and ensures the right person handles the request.
3. A Public Email on Your Spotify and Apple Music Profiles
Yes, you can add an email to your Spotify for Artists and Apple Music for Artists profiles.
These platforms are hubs for discovery—so if someone finds your music and wants to reach out while you’re fresh in their mind, they should be able to do so instantly.
4. Open Your DMs (or At Least Check Them!)
I get it—some artists avoid DMs due to spam or negative comments. But checking your message requests regularly is a smart move because you never know what opportunities might be sitting there.
How Music You’re Missing Can Help You Get Industry-Ready
This is just one small mistake that separates amateur artists from industry-ready professionals.
At Music You’re Missing, we specialize in helping artists clean up their online presence, fix branding mistakes, and position themselves for real career opportunities.
We offer:
- Short-term management & artist development
- Brand optimization & digital strategy
- Opportunities with press, venues, and brand partnerships
If you’re ready to stop missing out on bookings, press, and partnerships, let’s talk.
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